Very similar to stores like Zara and H&M, Choosy is setting out to make cheap, fast fashion that customers will love. The new brand which is launching in July will sell trendy clothing that reflects the current styles that influencers and celebrities are wearing. After the latest trends are predicted, merchandise will reach stores in as little as two weeks. That fast!
So, what makes Choosy different from every other cheap fashion brand? They have a secret weapon that will put them above the rest: an advance algorithm. Pulling insight from social media platforms like Instagram, Choosy’s algorithm will find the latest fashion crazes by filtering through images with phrases like, “Where can I buy this?” and “Where is this from?” Customers will even be able to hashtag photos that celebrities and influencers post with the phrase #GetChoosy. This takes a lot of the guesswork out of trying to figure out what fashion trends will take off and which will fall short. Genius!
Choosy’s goal is to put out 10 new clothing styles per week based off their social media research. Their fashion will be available in sizes 0 to 20 and the best part of all--nothing will be priced over $100.
Watch out Forever 21! Customers will be able to shop Choosy in July but right now, you can get on the company’s mailing list to be notified as soon as it launches. Stay tuned for super affordable, fast fashion.
[Photos: Choosy]