You Can Finally Shop Target’s New Wild Fable Line–& Nothing Costs More Than $40!

Keeping up with Target is almost as hard as keeping up with the Kardashians, only Target has so many more exciting launches happening. In fact, the Bullseye just unveiled their newest line, Wild Fable, this morning (8/3) and it’s made up of over 300 trendy and affordable pieces! Take our word for it, this new Target Wild Fable Clothing Line is going to be your next fashion obsession!

Photo: Target

Wild Fable is a Target-exclusive brand that’s designed with the retailer’s next generation of guests in mind. This trendy young women’s line will be available in-store and online features apparel, accessories, and shoes that are meant to be mixed and matched to help shoppers create their own unique look that fits their individual style. Each piece is priced under $40, but that’s not even the best part. The entire collection is size inclusive, offering millennial fashionistas pieces that are sized 0-26W, making it yet another amazing size-inclusive brand to join Target’s clothing lineup. Amazing, right?

“Well, I can no longer contain my excitement… this brand has been a year + in the making. That’s a long time to hold a secret this big. So many late nights, designs, meetings, phone calls, and flights. This brand is my baby, and I couldn’t have brought it to life without my amazing @target team. Meet wild fable. I couldn’t be more proud,” one of Target’s fashion designers Shannon Gillespie, wrote on Instagram.

Dying to know what’s in the Wild Fable line? The collection has every piece of clothing you could ever need including blouses, dresses, jumpsuits, flared pants, jeans, sweatshirts, leggings, denim jackets, skirts, rompers, shorts, joggers, blazers, and cardigans, and more. Their accessories selection are pretty impressive, too! Wild Fable offers trendy jewelry, belts, wallets, hats, bags, as well as cute shoes and hair accessories. Honestly, this isn’t even half of what they’ve got! You’re going to have to visit Target.com or make a quick Target run to see what else the brand has.

https://www.instagram.com/p/Bl9JPXrgr5u/?hl=en&tagged=wildfabletarget

This isn’t the only exciting launch happening at Target. Wild Fable joins Heyday and Original Use, two new, only-at-Target brands that also cater to millennial shoppers. Heyday is Target’s first electronics brand and features 150+ super-chic and inexpensive electronics and tech accessories including everything from earbuds and headphones to speakers and chargers. Original Use, on the other hand, is a new line that’s geared towards young men. The collection was created to empower young men to “experiment with and refine their personal style” using street-meets-vintage-modern styles. Like Wild Fable, this Original Use also made its debut this morning and is priced at $40 and under.

“We’ve been on a journey to reimagine our portfolio of owned and exclusive brands for more than a year now, and we’ve built a ton of momentum with guests of all ages,” says Mark Tritton, executive vice president and chief merchandising officer, Target, in a press release. “We’re thrilled to add Wild Fable, Original Use, and Heyday to our mix, giving our younger guests relevant, inspiring products they’ll only find at Target.”

Photo: Target

Ready to shop the Target Wild Fable Clothing Line? We couldn’t resist taking a sneak peek at the collection when we heard that it had finally launched. Here are some of our favorite pieces from the new line that we can’t wait to wear this fall: