Target Customers Prepare For Huge Changes As The Company Announces New Covid Plans To Make Stores ‘Safest Place’ Possible

The Minneapolis-based company announced contactless barcode scanning and payment at self-checkout, 1,000 more handheld MyCheckout devices at stores, and the ability to make shopping reservations online. This is huge!

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“Year over year, the investments we’ve made in our business and team have made Target the easiest place to shop in America. As we’ve navigated the pandemic, that focus has evolved to ensure we’re also creating the safest place for our guests to shop,” CEO Brian Cornell said in the release.

“As we approach the holidays, guests can feel confident in choosing Target—a safe experience, incredible value and a differentiated assortment that will help them celebrate the joy of the season.” Because, let's face it--it wouldn't be the holiday season without endless Target runs for fuzzy socks, Starbucks lattes and stocking stuffers galore.

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The company has rolled out countless safety initiatives since March. The "enhancements" such as contactless same-day pickup and delivery services are aimed at slowing the spread of COVID-19 in their stores.

With record daily cases in the U.S., "COVID fatigue" on the rise, and a busy holiday season approaching, the store is wise to amp up its procedures. Is the vaccine ready yet?