Target’s New Affordable Bathing Suit Line Is Here!
June 16, 2018 by Justine Schwartz
Just when you thought Target was done with big rollouts for the week, they went ahead and dropped a major affordable swimwear line from their own athleisure brand JoyLab!
Yep, that’s right, your favorite Target brand for cool leggings and tops now offers affordable, sporty swimsuits for all!
“We saw an opportunity to take the same fashion meets function inspiration into swimwear to give our guests even more style, quality and a variety of options that they love,” Jessica Carlson, Target spokesperson exclusively tells SheFinds. “Keeping in mind our JoyLab guests’ active lifestyle, this capsule collection was designed to easily take her through the summer.”
Perfect timing! The collection include performance-focused swim, such as rash guards and swim leggings. The prices are perfectly Target: the collection ranges for just $19.99-$39.99.
Launched in 2017, JoyLab focused on “fitness and fashion,” quickly becoming one of the chain’s most popular clothing brands. “The line combines street style designs with the technology of performance-wear,” according to a release. “This capsule collection focuses on adjustability and coverage to fit an active lifestyle, all at an incredible value, whether you’re playing a game of beach volleyball, surfing or waterskiing.”
Well, that sounds fun! Shop now: