This is an archived article and the information in the story may be outdated. Please check the time stamp on the story to see when it was updated last.
For those of us with color-treated hair who don’t know when our next salon visit will be, the biggest question in our search histories right now is what at-home products we can use to save our hair. Extending the life of our color, neutralizing brassiness, and getting as much moisture as possible are at the top of the list.
Which means this new launch from Drybar couldn’t be coming at a more perfect time!
The cult blow-dry brand just released the Blonde Ale Collection this week, a line of at-home products that will save your color-treated hair. And it's not just blondes! Yes--not all heroes wear capes.
This Blonde Ale Color-Enhancing Brightening Mask ($35) from the line is perfect for blonde, gray, white and highlighted shades--aka, the “brass magnets." This insanely-nourishing purple mask leaves hair instantly healthier, and color instantly brighter.
Here's everything you need to know:
How It Works
· Purple Pigments neutralize brassy tones.
· Rice Protein Complex helps address the effects of chemical processing
· Lemon Extract naturally brightens dull locks
· Chamomile Extract provides blondes with a gentle boost and amps-up the shine factor
· Parabens, sulfates, phthalates don’t exist in this cruelty-free formula
How To Use
After shampooing, apply a generous dollop to wet hair from roots to ends. Leave in up to 5 minutes. Rinse well. Use once a week.
What Stylists Say
"I love any type of at home 'color preserve' treatments!" NYC stylist Dayna Goldstein tells us.
"They’re a great way to help hold you over in between salon visits allowing your hair to always stay vibrant as if you just had fresh color done." "They help cancel out any unwanted pigments like brassiness," she advises.
"I even as a brunette always keep a purple mask in my shower to help prevent my hair from turning a warm/reddish tone that am always trying to steer clear of."
A color brightening product is especially helpful for blondes as the lightener can tend to strip your hair over time of the shine, Dayna says. "Maintaining the shine will also help maintain the health of your hair as it will keep your hair moisturized leading to less breakage."
