|

The 7 Best Easy Eye Makeup Tips For Women Over 40 And Beyond

October 22, 2023 by Lisa Cupido
shefinds | |

There are few makeup rules that you need to follow when you’ve reached 40, 50, and beyond. And one you’ll constantly hear is that less is more and you shouldn’t wear much makeup because it can accentuate fine lines and wrinkles. The truth of the matter is that, yes, minimal makeup can look amazing too, but as long as you are keeping a few smart makeup tips in mind, you can rock a fully made-up eye and look your best. 

You don’t need a lot of product or the skills of a pro makeup artists, either. These seven simple eye makeup tips for women over 50, brought to you by Glam Girl Gabi, can really help. Here are seven great tips.

The 100+ Best New Beauty Launches Of 2024
woman-preps-skin

Have a Skin Prep Routine 

 


Before you apply a stitch of makeup, make sure your skin prep is up to task. This means cleansing, toning, and — most importantly — moisturizing your skin and the eye area before you apply makeup. A great eye cream or serum with ingredients such as hyaluronic acid can go a long way toward helping to smoothen and brighten your eyes. And while you are starting to apply your eyeshadow and liner, you can even apply eye masks beneath your eyes to de-puff the area and add extra hydration. Remove them a few minutes before you add concealer under the eyes to allow the serum to absorb and dry. 

MUA-prepping-eyelids

Prime Your Eyelids 

 


Your eyelids can have purple, blue, or red discoloration and an uneven skin tone that doesn’t match your face. Before you apply eyeshadow and liner, add eyelid primer to your lid and blend well. This barrier allows makeup to go on more smoothly and it can even brighten the shades of your shadows and make them look more vibrant. It also helps prevent makeup from caking and smearing, which is especially crucial if you have hooded eyes. 

contouring-eyelid

Contour Your Eyelid 

 


You have a palette of eyeshadow shades and are kind-of confused about how to use them? One way to open up the eye area and make it look like you have a wider lid is by applying a medium shade to the area that separates the upper and lower lid, a lighter shade on the lower eye lid, and then blending outward and upward. This contour method create the illusion of a more open eye. 

woman-doing-makeup

Remove Fallout From Under Your Eye

 


It’s inevitable that eyeshadow and liner may flake off and fall beneath your eye. One reason you should delay applying concealer and foundation until after you’ve made up your eyes is because removing fallout from under your eye also means removing your other makeup. Clean up the area with a Q-Tip and Micellar water before moving onto the next step. 

under-eye-concealer

Apply Under-Eye Concealer 

 


If you have a lot of discoloration under the eyes, a color corrector in a peachy tone will counter blueness. Apply a primer under your eye, followed by color corrector, and then a few dots of an under-eye concealer in a shade that is 1-2 shades lighter than your skin tone. This will brighten up your entire eye area. Set the makeup with translucent powder. 

eye-with-eyebrows-done

Fill in Your Brows 

 


A filled-in brow frames the face and looks more youthful. Brush your brows up and fill in any sparse areas with a pencil that matches your brow color. Then secure your brows with a gel to keep them looking polished. 

MUA-applying-lashes

Apply Faux Lashes 

 


Faux lashes are NOT just for the young. With so many styles from which to choose, you can apply a full lash that makes your eyes instantly look more Bambi-like, or choose a few individual lashes to apply here and there to fill in any sparseness. 

 


These tips are so easy to follow and are all you need to level up your eye makeup routine and make yourself look polished in minutes. 

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...
LOAD MORE
+
LOAD MORE POSTS