TikTokers Say Wendy’s Has ‘Officially Gone Way Overboard’ With Their ‘Surge Pricing’ As Customer Pays ‘$18 For A Combo’ Meal: ‘Boycott Immediately’
July 10, 2024 by Julia DeKorte
If you thought fast food companies couldn’t get any greedier when it comes to menu prices, especially at Wendy’s, you’d be wrong. The chain just announced that they’re rolling out “Uber-style surge-pricing” for their menu prices, meaning the price of your meal will change based on the amount of demand for it, and customers are outraged. Keep reading for more information.
TikToker @Jerenewc made a video alerting everyone to Wendy’s future plans, calling the brand out for being greedy. “Wendy’s has officially gone way overboard,” he began the video by saying. “You may pull up in the drive thru and a cheeseburger’s going to cost $5 but by the time you pull up to the actual order menu, it might be $7.50 or $10 depending on the surge pricing.”
“Their cost of good is not surging,” he continued, breaking down why this new pricing tactic is absurd. “It’s staying the same, so if this is not price gouging at it’s finest…”
One customer in the comment section of his video shared that Wendy’s is actually testing the surge-pricing out at her location, and that she paid $19.99 for a combo meal just the other day. That’s nearly $18 for one sandwich, one side item, and one drink. You could probably get that at a sit down restaurant!