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Every once in a while, a beauty product comes along and forever alters the course of our makeup bag staples. Dramatic? Maybe so. But in the case of Too Faced‘s cult-favorite Better Than Sex mascara, it’s the truth. So when Too Faced announced it would be launching Damn Girl!, it’s newest cheekily-named mascara, we had to know everything.
TRY IT: Too Faced Damn Girl! Damn Girl! 24-Hour Mascara ($25)
All The Details On The New Too Faced Damn Girl! Mascara:
The Difference Between Dragging Through Your Day And Feeling Great On Your Feet? These Arch Support Insoles
Damn Girl! is a high-intensity mascara that is designed for or maximum drama and lift using an innovative new creamy-mousse formula for extreme volume without a heavy feel. It was developed using a special blend of whipped melting waxes that deliver an immediate, full load of extreme volume without heaviness or clumping. The new mascara also contains polymers that keep lashes flexible while lifting, lengthening, and locking in up to 24 hours of smudge-and flake-resistant curl. A dramatic volume that stays put for hours, sans falsies? Sign us up!
Better Than Sex Mascara Vs. Damn Girl! Mascara
The Damn Girl! Mascara is Too Faced's first mascara since launching Better Than Sex back in 2014. The brand has been hard at work developing a revolutionary new formula, which Jerrod Blandino, Too Faced’s co-founder and chief creative officer, says couldn't be more different than Better Than Sex.
“Better Than Sex is the number one selling prestige mascara in America and in other retailers outside of America where we’re sold. It is very sexy, feminine, and flirty," he shared with Vogue. "I wanted something that would allow customers to embody that fierce, fearless side of themselves so I set out to create a mascara that went beyond volume, that is shamelessly thick, and that will stay put all throughout the night and into the next morning because sometimes a girl needs that. And that’s what Damn Girl! does!”
But like Better Than Sex, Damn Girl!'s brush is a game-changer. Its thick, hourglass-shaped silhouette was designed with a mix of short and long bristles to ensure an even application and give your lashes that va-va-voom volume.
When Does The Too Faced Damn Girl! Mascara Launch?
Damn Girl! officially launches on June 6 exclusively at Sephora. We're expecting this new Too Faced mascara to sell out fast, so it's definitely a good idea to sign up to receive an email notification from Sephora once it's available to be purchased.
While you're counting down the final days to the launch, you can stock up on some of Too Faced's other cult-classics to amp up your glam. If saving money in the meantime is more your angle, check out these budget-friendly Better Than Sex mascara dupes to get all the mega-volumizing power while you're pinching pennies.
Keep scrolling to shop a few of our favorite Too Faced beauty classics sure to hold you over until the big drop:
Too Faced Better Than Sex Mascara ($24)
The holy grail of mascara, that's sure to blow your mind every time with its legendary carbon black, collagen-fueled formula and iconic brush. Seriously.
Too Faced Better Than Sex Waterproof Eyeliner ($21)
If you want a rich and intense liner that stays put for up to 24 hours, look no further than the Better Than Sex Waterproof Eyeliner, which was created to produce a sharp, fluid, smudge-proof line every time.
Too Faced Born This Way Foundation ($39)
Although Too Faced's eye products tend to take center stage, the brand's Born This Way Foundation expertly walks the line between consistent coverage and a natural finish.
Too Faced Peaches & Cream Crystal Whips Long-Wearing Shimmering Eye Shadow Veil ($22)
This shimmering, whipped eyeshadow is packed with illuminating and show-stopping sparkles to deliver a high-impact eye look. Its formula quickly locks down thanks to Too Faced’s innovative Lock & Seal Complex.
Too Faced Hangover Replenishing Face Primer ($34)
Hangover Replenishing Face Primer is another one of Too Faced's cult-favorite products. This best-selling primer hydrates, smoothes, and brightens skin for a dewy, healthy looking finish.
Too Faced Melted Matte Liquified Long Wear Matte Lipstick ($21)
This lightweight, long-wearing liquified matte lipstick glides onto lips like a gloss but dries to an ultra-matte, opaque finish, ensuring that your lip color always looks rich, full, and kissable. It’s infused with Volulip for a no-sting plumping and smoothing effect and antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines.
