I Tried The Viral ‘Cranberry Girl Fall Makeup’ TikTok Trend For Lipstick, Blush And Eyeshadow—All With Only One Product!
August 20, 2024 by Marissa Matozzo
As autumn approaches, a rich, vampy cranberry red is set to dominate our lips, cheeks, eyes, and nails. This striking hue, endorsed by professional makeup artists and beauty experts, is forecasted to be omnipresent in the upcoming season. Social media is already buzzing with the “cranberry girl fall” and “cranberry girl makeup” trends, thanks to viral TikTok videos.
Intrigued by this color (think recent looks from Chappell Roan, Sabrina Carpenter and Anya Taylor-Joy), I decided to experiment with it myself, while also embracing the trend of multipurpose beauty products—a lesson my mom taught me: if it’s safe for your lips, it’s safe for your cheeks and eyes too! Recent months have seen the rise of “latte makeup” and “tomato girl makeup,” setting the stage for “cranberry girl fall,” which promises a cooler, spookier, and more gothic vibe.
For my trial, I opted for Mineral Fusion’s top-selling $18.99 vivid, smudge-free lipstick in “tempting deep red.” I applied it not only as a bold lip product, but also as a matching rosy blush and eyeshadow, nailing two BeautyTok trends in one go.
In a conversation with Allure, makeup artist Violette Serrat discussed the anticipated trends for the fall season, exploring the appeal of cranberry, vampy, grungy, and deep red lipsticks. “The moody, transitional energy of fall is perfect for a deep cranberry hue,” she shared.
According to the outlet, these crimson shades, when infused with deep black or brown undertones, can be tailored to suit a myriad of styles. For a coquettish look, as demonstrated by Sabrina Carpenter at Vogue World, you can pair the color with blush and fluttery false lashes. Alternatively, for a more opulent and glamorous appearance, layer on the shine and complement it with smoldering, smoky eyes, akin to the models at Alice and Olivia’s recent fall 2024 show.