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This has been a big week for Walmart. First, they dropped two new in-store apparel lines (they’re actually cute!), then this and now they’ve just unveiled a massive, 40-piece home brand Allswell!
The company is really shaking things up for spring, and the debut of this female-led, millennial-approve mattress and “stylish” bedding collection just might be their biggest move yet.
First, the company is led by a woman, president Arlyn Davich. Second, they renamed their King mattress the “Supreme Queen.” We love this! Will more brands follow suit?
The collection will be sold exclusively at AllsWellHome.com. There's quite a variety in the design tastes--there's something for everyone, from “New American,” to “Globally Inspired,” and “Modern Glam.”
Prices are reasonable, too (it is Walmart owned, afterall). Mattress go for $495 for a twin to $1,035 for the Supreme Queen. Bedding ranges from $60 for individual pieces to $1200 for the Queen Bedscapes.
The offering also includes two luxe mattresses--The Softer One and The Firmer One (why overthink the names?) as well as 4 limited-edition bedding sets--or "Bedscapes"--designed by influencers. Shop "Bedscapes" by HGTV's Genevieve Gorder, Pink Peonies blogger Rachel Parcell, interior designer Jeremiah Brent and EyeSwoon's Athena Calderone.
