In a press release, Carl Loredo, Chief Marketing Officer for The Wendy's Company, explained the thought process behind their updated menu, "We love working with our Culinary Innovation team to deliver on emerging food trends and flavors that customers can't get enough of."
He continued, "Like we did with Spicy Nuggets, we've been watching and listening as customers have been craving for us to bring Pretzel back. We married the fervor for our former pretzel bun with the increased love for gastropub-inspired flavors and created a cheeseburger that is, in a word, unforgettable."
John Li, Vice President of Culinary Innovation at Wendy's, explained how they developed this exciting new pub burger: "We adopted innovative techniques and ingredients you'd find at popular gastropubs and combined them with Wendy's signature high-quality ingredients to deliver this amazing new cheeseburger, the Wendy's Way."
"After our first bite into the Pretzel Bacon Pub we knew we had all the right ingredients to blow away customer expectations – even the pretzel bun fanatics – and create an experience people won't be able to stop talking about," he continued.
Their hard work paid off. In a food review on Thrillist, the author claims that although the Pretzel Bacon Pub Cheeseburger will "never truly fool anyone into thinking it came from a local bar and grill, it still "might be the best burger on the Wendy's menu."
If you want to check out the Pretzel Bacon Pub Cheeseburger for yourself, head to your local Wendy's! Plus, if you'd prefer a chicken sandwich, you can swap out the beef for a chicken filet instead.