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Whole Foods is officially the safest place to shop for groceries amid the COVID-19 outbreak!
A recent safety study–the Consumer Health & Safety Index by marketing research company Ipsos Group–confirmed what many shoppers already knew: that the Amazon-owned chain takes your health and safety very seriously.
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Proving that they were able to adapt policies and procedures quickly amid the global health crisis, Whole Foods, as well as Costco and Trader Joe’s, had the highest ratings when it came to people's impression of the shopping experience during the novel coronavirus crisis.
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Ipsos Group surveyed 2,000 people in the U.S. in May about the safety measures that were most important to them when shopping during the coronavirus. They then conducted thousands of "mystery shops" (basically, when people were paid by Ipsos to pose as regular customers) across the United States.
The results showed what stores were doing to keep shoppers healthy, and if it came across to the consumer. (Safety measures such as social distancing markers, company-issued face masks, customer limits and cleaning practices topped the shoppers' lists, unsurprisingly).
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And boy did Whole Foods kill it; the store came in first place and Ipsos called them the "health and safety all-star." Wow!
Results show that 98% of employees wore face coverings and 91% of customers followed 6-feet-apart social distancing suggestions.
The store had also installed plexiglass barriers at checkout in 95% of stores and contactless payment was available in 87% of stores. Amazing!
