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Whole Foods has launched a whole new type of grocery store.
The Amazon-owned grocer recently opened a completely online grocery store in Brooklyn, NY–and more could be coming. This grocery store is ideal for contactless grocery shopping that has grown popular with the spread of coronavirus.
Keep reading for all the details.
In an interview with USA Today, Nicole Wescoe, Whole Foods president for the Northeast region, explained that this online grocery store idea has been in the works way before coronavirus became a concern.
She explained, "We started working on this over a year ago and it was really an opportunity for Amazon and Whole Foods Market to come together and create this vision for the future of grocery online."
This won’t look like your typical grocery store. Wescoe explained, "When you enter into this facility, you're going to see long aisles of shelving where we have cases of products that are ready to fill this online demand."
The actual orders that are ready to go will be kept in a refrigerated section.
"You're going to make your way into our refrigerated cooler, where you're going to see beautiful produce set up … ready to pick for the online orders,” Wescoe continued.
However, there is a catch; you as a consumer probably won’t see the inside of these online grocery stores. The new Whole Foods online store does not allow customers to come pick up their online orders.
Instead, Whole Foods employees put the food orders together to pass on to delivery drivers and bike riders.
