10 Winter Makeup Looks: Everything From Fresh-Faced to Full Glam
January 9, 2023 by Marissa Matozzo
As we head into a brand new year (with exciting upcoming makeup trends of its own that we can’t wait to see), it’s also fun to take a look back at the most enduring, unforgettable and stunning makeup trends of 2022.
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We rounded up 10 timeless winter makeup inspo pics and videos as seen on TikTok and our favorite celebrities and beauty enthusiasts. After all, aren’t the winter months the perfect time to try a new makeup look or experiment while cozying up inside and away from the cold?
One of the most classic ways to add instant shimmer to your peepers regardless of season is to stick on crystal embellishments. As seen on shows like Euphoria and here on Gigi Hadid, this 60s-inspired look can be easily customizable as far as eyeliner, mascara and other tools, and simply needs shiny little stickers to really be effective. (Pro tip: matching the crystal stickers to your shadow color and using them to outline your eyelids can really make your eyes pop!)
Graphic eyeliner is another style that not only dominated the 60s, but also much of 2022 when it came to makeup trends. If you take a scroll through TikTok now in the first few weeks of 2023, there’s no doubt that you’ll still stumble upon this persistent, no-fail look. Addison Rae rocks a blue graphic liner here, showing that you can experiment with different eyeliner colors or just stick to black when drawing on your wings this winter.
This makeup trend emerged on TikTok last summer, and for many of us makeup lovers, it never left because it works so well. To give yourself a radiant, sun-kissed look even during the colder season, you can add rosy blush along the apples of your cheeks, nose and under your eyes (like in the above video). Often coined ‘sunburnt’ blush on social media, this technique seems to playfully imitate where you might experience a sunburn if you were outside all day— without any painful peeling or flaking skin!
Another great way to give your eyes added oomph this winter is to either use a lengthening mascara, curl your lashes or even try fake lashes for a lifted look, like Hailee Steinfeld. Along with your sky-high lashes, you can also add eyeliner or eyeshadow (Steinfeld went for a lovely light purple) for even more eye-opening power. While grungy or more gothic lash looks might seem more spider-y or clumpy, this look goes for a more butterfly-like or fluttery, delicate feel.
When the sun sets earlier and the nights are longer, it can be fun to try a more edgy look like vampy, 90s-esque lipstick. Taking inspiration from grunge, goth and underground punk scenes, this lipstick look is acquired with a rich, crimson hue and often involves lipliner and matte products. It revamps the more Old Hollywood red lipstick into something darker, and perfect for winter.
Want to stand out at a winter party and shimmer even in dark lighting? You can use one go-to trick and channel Studio 54 glam with the help of iconic silver eyeshadow that truly never goes out of style. Camila Cabello, as seen above, utilized silver eyeshadow as part of a sultry smokey eye, showing that this eyeshadow color can really take any traditional makeup look to the next level.
That dewy, radiant and flushed summer look can still be obtained in the winter! Like Hailey Bieber, you too can highlight your cheekbones and bone structure with a glowy, illuminating blush and foundation while opting to avoid traditional winter matte looks. We’re taking tips from the Rhode Beauty icon who made glazed donut skin popular last year, and we’re def still seeing its relevance in early 2023!
As we await the highly anticipated Barbie flick starring Margot Robbie to hit theaters this summer, we can all embrace the celeb-fave ‘Barbiecore‘ trend with not just all-pink outfits, but also all-pink eye makeup! One way to do this is to use a creamy neon pink palette to line your eyes (and they will easily glow in the dark at your next wintry soiree).
If you’re just as obsessed with the whole ‘glazed donut’ skin and nail trends, you can also try this out as part of your next lipstick look, too! This shiny, shimmering and supple lip look instantly brings us back to the early aughts and Y2K style. A glossy lip with a brown tint is the perfect way to emulate turn-of-the-century makeup while also bringing a modern spin, like in the above clip that uses products from Kylie Jenner’s line.