Your Jaw Is Going To Drop When You Hear This Major Announcement From Target

Kicking off the holiday shopping season early this year amid the novel coronavirus pandemic, both stores will be hosting major discount events, which are available early and online (aka, convenient to shoppers in the crisis).

READ MORE: Target Just Made A Huge Announcement & People Are Losing It!

These measures are not only to rival Amazon's Prime deals, but also to limit in-store crowds.

“This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” Christina Hennington, Target’s executive vice president and chief merchandising officer, said in a press release.

READ MORE: This $16 Super Flattering Dress Is Selling Out At Target—Get One While It’s Still In Stock!

"We’re letting guests know they don’t need to wait or face the crowds to get the best deals, all with no membership fees required," she continued, making a dig at Prime's staggering $119 annual member fee.

The store has also stated that Black Friday-like pricing will last throughout November.

READ MORE: Target Just Made This Huge Announcement--& Customers Are Freaking Out!

The chain also plans to extend its price match policy (yippee!) and there will be many deals in electronics, home goods, essentials, toys and more will be available for the two days.

If you recall, Amazon was forced to push back it's Prime Day even from July to October amid the global pandemic. I think we're the ones who will win big in this retail race--except to save *hundreds* of dollars this year!