YouTuber Loey Lane Just Launched A Body-Positive Skincare Line

Influencer Loey Lane, who touts 1.7M subscribers on her Youtube channel, just released a line of groundbreaking body-positive skincare products at Target.

The Love AnyBody brand launched on Friday, April 5th, with five products: stretch mark serum, stretch mark cream, anti-chafe stick, and anti-chafe ointment–all under $11.

Love AnyBody’s mission is to celebrate women’s bodies at every shape and size, Lane told SheFinds via email.

“A body-positive self care line like Love AnyBody was 100% nonexistent on shelves when I was growing up,” Lane explained of her decision to launch the brand with a message on empowerment. “If I had seen a brand like this, that preached the message of self-love and being your own #BodyBoss, it would have made a huge impact on my self esteem.”

To celebrate the launch, Loey has released a music video and song, “Curve,” feature fellow diverse and inclusive influencers such as Lala Milan (2.6M IG).

“It’s so important to know that stretch marks, chafing and other normal body things we’ve been taught to view as ‘flaws’ are just the opposite,” she says. “They are normal human skin things that everyone deals with on some level, and it’s important not to view them as something to ‘zap’ away – but rather to treat your skin in a gentle but effective way.”

When asked what her favorite product is from the line, Lane explained: “My personal favorite product right now is the Love AnyBody Stretch Mark Serum.”

“It’s formulated with amazing ingredients like Vitamin E and Jojoba Seed Oil that keep my body moisturized all day. I put it in those areas that need extra love: stretch marks, tattoos, scars and ultra dry skin patches. I catch myself reapplying even when I don’t need to!”

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