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Frizz has been the bane of my existence ever since I was 12 years old and trying desperately to straighten my curly hair.
Fast forward two decades later, and now I have my pick of anti-frizz products and hydrating hair serums. But the trick is finding a product that combines frizz-fighting properties with heat protectant. Because, at the end of the day, does it really matter if I have a Dyson straightener or Shark blow dryer if I’m not properly protecting my hair against heat damage? Even if you do use a top-of-the-line styling tool, a good stylist will tell you that a protective spray and/or serum keeps your hair healthy in the long run.
In order to get the most bang for your buck, you want something that protects your hair, fights frizz, and boosts shine…something like Previa’s Anti-Frizz Taming Gloss ($30). Because I’m always on the hunt for products that do more for less, the editors at SheFinds vetted Previa’s popular Taming Gloss to see if it really is a must-buy—here’s what we found!
Previa is an Italian brand known for vegan-friendly, natural ingredients. True to reputation, nearly 98% of ingredients in their taming gloss come from natural origins; specifically, it’s formulated with organic almond, linseed, and olive oil for a radiant, salon-quality finish. It promises to give you smooth, glossy hair with lots of body and movement (versus a tacky, weighed-down look).
Equally important, Previa’s Anti-Frizz Taming Gloss ($30) works to shield hair from styling heat by providing a protective barrier and maintaining moisture balance. This, in turn, prevents frizz. Frizz occurs when the hair cuticle is dry or damaged—meaning it becomes porous and thus absorbs moisture from the air. Thankfully, Previa’s Anti-Frizz Taming Gloss ($30) tames even the frizziest hair by sealing and smoothing hair cuticle to reduce the effects of humidity. The product is suitable for all hair types, and is meant to be applied to damp hair post-shower. Pro tip: You can boost shine by blow drying your damp hair after applying the taming gloss.
A quick readthrough of the reviews on Amazon has me convinced that this product is worth every penny. “This serum is a game-changer for frizzy hair! It leaves my hair feeling incredibly smooth, soft, and shiny without being greasy or heavy. …Plus, the thermal protection works great—I’ve noticed less damage from my styling tools,” one person said, going on to recommend it to anyone struggling with dry, frizzy hair.
Another user shared an image of them with damp hair, writing, “I didn’t use any heat styling [here]. Still this product increased my hair’s shine, reduced frizz, and my hair looks as full as if I didn’t use any product.”
The bottom line? Healthier hair could be yours for just $30. Regularly using a high-quality heat protectant and frizz-fighter like Previa’s Anti-Frizz Taming Gloss ($30) will improve the health of your hair so you won’t have to resort to hydrating masks or leave-in conditioner in a pinch.
