Trader Joe’s Fans Are ‘Devastated’ After This Fall Item Was Discontinued: ‘Look Forward To It Every Year’

TJ customers are devastated after company discontinues pumpkin rolls

Many customers took to Reddit and to X, formerly known as Twitter, to commiserate together over the loss of the pumpkin rolls. “Just found out the pumpkin cinnamon rolls at Trader Joe’s were discontinued,” one fan posted on X. “I hate this world.”

“Noooooooooo I lived for these every September,” a user posted on Reddit.

“NOOOOOOOO. I am devastated!” another fan posted. “I look forward to these every year!”

Another customer commented, “Nooooo. They were the best cinnamon rolls,” and another added, “I was really looking forward to them this year.”

If it’s any consolation, some users posted alternatives to the delicious pumpkin rolls. “Whole Foods will carry their pumpkin cinnamon rolls and sometimes smaller organic grocery stores carry their brands too,” one user wrote on Reddit.

“Cinnamon rolls are really fun to make homemade!” another optimistic fan posted.

One customer suggested using another TJ’s product to recreate the rolls: “An alternative could be making regular cinnamon rolls and using the pumpkin cream cheese to make a cream cheese frosting.”