Wendy’s Fans Slam ‘Insane Price Hikes’ After One Customer Shares A ‘32% Price Increase’ Between The Same Order Over 2 Weeks
January 23, 2025 by Marissa Matozzo
Over the past year, Wendy’s has consistently stated it has no intention of increasing prices during high-demand periods or adopting surge pricing. Instead, the company plans to experiment with dynamic pricing options that could provide discounts during slower periods.
However, according to customer reports on Reddit, some menu items appear to be getting more expensive. One user recently posted that they used to buy a plain cheeseburger for $1.89, but found that the same item cost $2.69 just a week later. They also mentioned, “Last week, Junior Bacon Cheeseburgers and Junior Cheeseburgers were $2.29… now they are $2.69,” and “all the double versions of those went from $3.29 to $3.69, and chicken nuggets from $3.29 to $3.69.”
Fans continue to flock to the social platform to express their opinions on what they describe as “insane” price increases. As the aforementioned user @marginalizedman71 wrote in the r/wendys thread (titled “Insane Price Hikes”), “Holy sh-t. Last week a cheesy cheddar burger or plain burger was 1.89. This week it’s 2.69….. that’s about a 32% increase in the cheapest items? WTF?”
They added: “Last week JBC and JR cheeseburgers were 2.29… now they are 2.69…. All the double version of those went from 3.29 to 3.69… chicken nuggets from 3.29 to 3.69.” The Wendy’s customer continued: “Not sure what small drink was last week but it’s 3.20 for a drink cup now… lmao.