Why buy products produced for the masses when you can get goods specifically tailored to your tastes? The ease of online browsing before you buy has made personalization the newest trend in e-commerce. You tell web retailers what you want and they’ll customize your purchase before shipping it to your front door. Online shopping sites see this as a way of gaining an edge over traditional stores while savvy shoppers simply enjoy knowing they’re getting one-of-a-kind goods that express their individuality. You can express yourself too with these favorite customized finds.



Customize your carryall at 1154 Lill Studio, where you can choose from over 20 styles and many more fabrics to create handbags to your heart’s content. Whether you need a baby bag or evening clutch, laptop case or coin purse, they’ve got a pouch waiting for your personal touch. Create your own take on the Erika tote or Lynn baguette at 1154Lill.com.


If you’ve ever lamented over a discontinued lipstick shade, you’ll love quality custom cosmetics by Giella and 3 Custom Color. Both lines will color-match any make-up shade you send them, and 3 Custom will keep your color info on file for easy reordering. Giella also offers custom-made make-up that is based on your unique coloring, taking the guesswork out of whether or not a shade will work on you.




Sneaker mainstays Converse, Nike, and Vans let you update their classic styles by offering online self-design features. Not only can you choose the color of every part of the shoe, Converse and Nike will allow you to print short text on them as well. Added bonus: Nike’s wide selection of customizable athletic shoes will inspire you to spend more time at the gym, even if it’s just to show off your creativity.


You can find many personalized t-shirt sites on the web, but the coolest we’ve found is Neighborhoodies. This edgy urban upstart goes way beyond basic tees, offering sweatshirts, tote bags, yoga pants, boy shorts, tank tops, baby wear, and…hoodies! Use your Neighborhoodie to represent your ‘hood, or get something off your chest by printing it across your chest. The possibilities for making a statement with your style are endless.


