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What do you get when you mix blow-up underwear and a camelbak style bra? An inflatable, airbag bra, obviously.
The product will launch tomorrow, ahem, on April Fool’s Day–so we’re slightly suspicious. Before inflation, it’s actually a fairly normal-looking bra (photo below), padded with a deflated air bag, which is triggered to inflate upon, um, forceful contact. Hugs just got a whole lot more interesting.
“Sick of going head over heels? Ever had a few too many cocktails and tripped up on the way home? We have, and it really gets us down!” Yes. That is really a direct quote from the press release.
In the mood for something a little more mainstream? Check out our buying guides on the best push up bras, t-shirt bras, and sexy shapewear.
