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Celebrity

Blake Lively's Haircare Line Is Reportedly Selling So Poorly Amid Justin Baldoni Lawsuit That It's Now Being Sold Thrift Stores, Blind Item Claims

February 21, 2025 by Julia DeKorte
shefinds | Celebrity
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Blake Lively and Justin Baldoni have been in headlines since their film, It Ends With Us, premiered last August. Between launching lawsuits and other claims at one another, there’s certainly been a lot of talk about the two of them. So much talk, it seems that many of Lively’s fans have forgotten about their haircare line, that she launched at the same time as the release of the movie.

According to a blind item, Blake Brown, Blake’s line of haircare products, is selling so poorly that Target has started selling it in bulk to thrift stores. Keep reading for more information.

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blake lively haircare

Blake Lively's Haircare Line Ends Up At Thrift Stores

Blake Brown, sold exclusively at Target, has a wide range of products, from shampoo and conditioner to masks and mousse. The packaging is as memorable as Blake's hair, from the geometric shapes that make up the bottles to the gold, silver, and bronze toned hues they're colored in. Given Lively has some of the most iconic locks out there, it was no surprise when she announced she'd be launching her own haircare line.

However, perhaps in part due to the negative press she's getting through her messy lawsuit with Justin Baldoni, the line is not selling well. In fact, according to a blind item, the product "is allegedly doing so poorly that target is now selling it to thrift stores." Fortune.com is claiming that sales have declined nearly 78% since her lawsuit with Baldoni launched.

blake lively justin baldoni

Fan Comments

The blind item, posted by a TikToker, @Celebriteablinds_, received a lot of attention from social media users, who shared their thoughts in the comment section. "She did this to herself," one person wrote. "No one believes her."

"When the product was new, it sold out immediately," another person said. "After reading reviews, people said it dried out their hair and it's expensive."

"I tried it out of curiosity and it took 3 months for my hair to go back to normal after a one time use of it," another person shared."

Many other comments were simply one word: "Karma."

Author:

Freelance Writer

Julia DeKorte is a New York-based writer. A graduate of the Columbia Publishing Course, Julia covers celebrity and brand news for SheFinds, reviews toys and games for People of Play, and loves cooking for her family, walking her dogs, and running outside, preferably in view of the ocean.

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Kelly Ripa, Sarah Paulson, and Anna Wintour at a celebrity event.
Selena Gomez at the 31st Annual Screen Actors Guild Awards.
Demi Moore at the premiere of 'Fatherland' film.
Jada Pinkett Smith and Debbie Allen at Performing Arts Center event.
Kim Kardashian at the 4th Annual Academy Museum Gala.
Ex-Prince Andrew attending a state funeral.
Kylie Jenner at The Metropolitan Museum of Arts Costume Institute Benefit.
Kate Middleton visiting cancer patients in a hospital.
Angelina Jolie at the 'Eternals' AFI Fest premiere.
Michelle Obama and La La Anthony discussing new book on stage.
Unnamed celebrity at a public event.
DJ Khaled at the Big 12 Championship Game.
Prince Harry and Meghan Markle at a public appearance.
King Charles and Prince Harry during a royal event.
Jennifer Lawrence at the 35th Edition of The Gotham Film Awards.
Miley Cyrus at the 37th Annual Palm Springs Film Festival Awards.
King Charles and Prince Harry interacting at a public function.
Kai Trump speaking with reporters in a clubhouse setting.
Erika Kirk speaking at Turning Point USA's AmericaFest event.
Jennifer Lopez captivating audience at the Latino International Film Festival.